Resy Celebrates 10 Year Anniversary with ‘More Than Reservations’ Campaign
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‘More Than Reservations’ Reflects on A Decade of Dining and Offers VIP Dining Experiences Across the Country
NEW YORK, JULY 31, 2024 – In the 10 years since Resy launched and five years since it was acquired by American Express, the booking platform has become a destination to discover and book some of the industry’s most exciting tables, a curator and host of epic culinary experiences, a trusted source for restaurant intel, and an ally to the industry that connects restaurants to restaurant-lovers and Amex Card Members.
To celebrate dining’s most dynamic decade, Resy has launched More Than Reservations, a campaign that includes a look-back at dining events that shaped the culinary world in the last 10 years, a cross-country series of special experiences that invite diners to be a “Resy VIP” for a night when they eat out at one of nearly 50 restaurants, a reflection by Resy’s CEO on where the industry has been and how Resy will continue to support its future, and marketing that features nearly 300 restaurants across Resy and American Express channels to drive diners to support beloved Resy restaurant partners.
For five nights in August, Resy is teaming up with some of its favorite restaurants in Atlanta, Charleston, Chicago, Houston, Los Angeles, Miami, New York City, San Francisco and Washington, D.C. to make diners feel like VIPs with special perks like welcome bubbles, off-menu dishes, specialty desserts, signed menus and cookbooks, chef meet and greets and more at participating restaurants. In addition, select restaurants will randomly surprise a lucky table with a bespoke, complimentary dining experience curated by the restaurant.
“Since Resy launched 10 years ago, our mission has not wavered: to help restaurants thrive. When a restaurant tells us, ‘Our business has done better, thanks to Resy,’ that is success. In the next 10 years and beyond, we’ll provide restaurants with more tools to run their businesses, fill their dining rooms with the best diners, tell their stories, and support their aspirations,” said Pablo Rivero, Chief Executive Officer of Resy and Vice President of American Express Dining. “We have worked hard in the last 10 years to become diners’ go-to resource – the digital partner they rely on to discover and book some of the best restaurants and experiences. Throughout August, I encourage diners to join us in celebrating and supporting our diverse, creative and resilient restaurant community. The ‘More Than Reservations’ campaign is filled with inspiration for where to go next.”
“I believe Resy cares not only for the success of their own brand, but also the success of the restaurant community,” says Brian Jacobs, CEO, Rustic Canyon Family. “Resy has always made us feel like we are partners and that they exist to help us give guests the best experience possible.”
Over 10 Years, Where and How Diners Dined with Resy
Since American Express’ acquisition of Resy in July 2019 through year-end 2023, the number of bookable restaurants on Resy has increased by 5.4x1. Today, there are approximately 20,000 bookable restaurants, including Resy’s Global Restaurant Network, and on June 23, 2024 a Resy customer booked the 600 millionth reservation on Resy at Stoney River Steakhouse and Grill in Towson, MD.
Resy data shows what restaurants diners coveted over the last decade and how they dined in the winter, summer, on holidays, after the pandemic, early, late, and in between.
- According to Resy data, the five most coveted restaurants since the launch of Notify (in 2015), based on Notifies set, in five popular dining cities:
- NYC: 4 Charles Prime Rib, Carbone, Don Angie, Lilia, Via Carota
- Los Angeles: Élephante, Horses, Jon & Vinny’s Fairfax, Mother Wolf, n/naka
- Miami: Boia De, Carbone Miami, Joe’s Stone Crab, Mandolin Aegean Bistro, Rao’s
- Chicago: Armitage Alehouse, Bavette’s Bar & Boeuf, Cicio Mio, Cindy’s Rooftop, Monteverde Restaurant & Pastificio
- Washington, D.C.: Albi, Le Diplomate, Maydan, The Dabney, The Red Hen
- According to Resy data, the use of Resy’s signature “Notify” feature took off after its launch in 2015. In 2016, Resy users set 7x more Notifies than the year prior and from 2021 to 2022 Resy users set double the number of Notifies for the most-in demand restaurant of that year (Carbone). In 2023, Notifies doubled again.
- According to Resy data, diners tried harder to impress their significant others on Valentine’s Day than their mothers on Mother’s Day. Resy users set more Notifies for Valentine’s Day than Mother’s Day every year in the last decade.
- According to Resy data, as New Yorkers head out East and on summer vacation, Saturday reservations in NYC dip slightly between the end of July and the end of August, as well as holiday weekends. To nab a typically tough Saturday night table, set a Notify and you might that “Hot Table Alert”.
- According to Resy data, the “Occasion” most commonly selected in the Resy app was
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- Birthday (64%)
- Anniversary (23%)
- Business (10%)
- Graduation (4%)
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10 Trends That Defined the Last Decade of Dining in America, according to Resy Editors
Since Resy was born in Soho in 2014 and acquired by American Express in 2019, dining in America has changed in myriad ways. In 10 Changes That Defined the Last Decade of Dining in America by the Resy Editorial team, Resy reflects on some of the major dining events that shaped the restaurant landscape today, like:
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- No. 1: The Reservation Becomes the Main Event
- No. 2: We Eat Like Paris Now, or Maybe Paris Eats Like Us?
- No. 3: Fine Dining Has Diversified
- No. 4: Third Culture Is Now the Culture
- No. 5: A Moment for Reckoning and Reform
- No. 6: The Pop-Up Becomes the New Opening
- No. 7: Hype Is Now a Main Course
- No. 8: Without Becomes the New With
- No. 9: Farewell Suit and Pin, Hello Shaker and Porrón
- No. 10: The New Signature Dishes Are … Pizza and Tacos?
10-Year Celebrations at Resy Restaurants in August
From Monday, August 19th through Friday, August 23rd, Resy will make diners feel like VIPs with special perks at popular, participating restaurants. Rosemary’s in New York City, one of the first restaurants to go live on the Resy platform 2014, will offer all guests a glass of welcome bubbles, focaccia to share, and olive oil cake or Bombolini for the table, plus a private garden tour for eligible American Express Card Members. Rustic Canyon in Los Angeles will greet diners with their choice of prosecco or a mocktail, a sweet treat, and coveted Rustic Canyon hats re-released exclusively for Resy’s 10-Year, plus a bonus seasonal dish for eligible Amex Card Members personally delivered by the restaurant’s sous chef.
Experiences and perks will be offered at nearly 50 restaurants:
- Atlanta: Brush Sushi / O by Brush, La Semilla, Lucian, Nadair, Sotto Sotto, Twisted Soul Cookhouse & Pours
- Charleston: Leon’s
- Chicago: Cellar Door Provisions, Chef’s Special, Frontera Grill, Gemini Grill, Longman & Eagle, Omakase Yume
- Houston: Bludorn
- Los Angeles: Botanica, Camphor, Cobi’s, Donna’s, Quarter Sheets, Rustic Canyon, Santo Nigiri
- Miami: Broken Shaker, COTE, Macchialina, Oise, Tâm Tâm, Walrus Rodeo
- New York City: Bangkok Supper Club, Bungalow, Charlie Bird, Corima, Diner, Llama Inn, Mắm, Penny, Rosemary’s, Rubirosa
- San Francisco: Rich Table, SPQR
- Washington, D.C.: Daru, Ama, Ellē, Hiraya, Lapis, Rooster & Owl, Tail Up Goat, Yellow Not Pizza
In addition, select restaurants will randomly surprise a lucky table with a bespoke, complimentary dining experience curated by the restaurant, including:
- At Brush Sushi / O by Brush in Atlanta, Chef Jason Liang will lead a private, fully personalized 20-course omakase dinner in the restaurant’s private dining room, while sharing his own personal story and how it translates to the dishes throughout the night. The dinner will be accompanied by curated wine pairings and live, tableside demonstrations.
- At Frontera Grill in Chicago, the selected table will receive a specialty welcome cocktail before being presented with a multi-course chef’s selection dinner and will end the evening with Chef Rick Bayless himself pouring mezcals tableside for a toast. Guests will depart from the restaurant with exclusive Frontera gifts.
- At Botanica in Los Angeles, the restaurant will reserve its best corner table for the selected party of two, who will receive a chef-curated seasonal feast of one-of-a-kind, off-menu dishes. Bespoke beverage pairings will accompany each course, handcrafted specifically to the guests’ liking and specific preferences. The lucky guests will also be offered an extensive tasting of digestifs.
- At Walrus Rodeo in Miami, the restaurant will offer what they describe as “the ultimate VIP dinner” at the best table in the house, with an exclusive chef’s tasting menu filled with wood-fired favorites and complete with coursed wine pairings.
- At Penny in New York City, owner Chase Sinzer will guide a champagne and oyster tasting experience in Claud’s private dining room before guiding the guests upstairs for an a la carte dinner at Penny, inclusive of off-menu dishes, pét-nat pours and a takeaway treat.
- At Hiraya in Washington, D.C., the selected party will finish their final savory course before being led downstairs to the restaurant’s cafe for a private lesson in latte art, followed by an exclusive dessert spread of signature pastries, cakes and cookies presented by Chef Pichet Ong.
Beginning July 31, 2024 at 10:00 a.m. local time across all U.S. markets, eligible American Express® Card Members who have linked their American Express Cards to their Resy profile will have exclusive access to reservations and will be eligible to receive additional complimentary dining perks while supplies last. Reservations will be available to the general public on August 2, 2024 at 10:00 a.m. local time across all U.S. markets. No purchase necessary. US, 18+ only to enter, 21+ to consume alcoholic beverages. Void where prohibited. See Official Rules at resy.com/experiences for details. Terms Apply.
