Resy Rallies Diners This Winter to Support Restaurants
January and February are notoriously difficult months for restaurants, so Resy is rallying diners to show up for the hospitality industry just as hosts, servers, bartenders, dishwashers, cooks and chefs show up for us during each meal. This winter Resy will launch a campaign to illustrate how becoming a ‘regular’ is the easiest way to show up for restaurants. It includes a new ad spot, dining event series, and exclusive editorial content to inspire diners.
“The hospitality community has always been the first to step up for guests. Now it’s our turn,” said Hannah Kelly, Chief Marketing Officer of Resy. “This is a challenging time of year for restaurants and together let’s be there for our restaurants and show them the same love they show us every single day.”
Right This Way – Ad Spot & Campaign
Resy will inspire diners to discover and book at restaurants across the U.S. with new advertising and editorial programming, including:
New Resy Ad Spot
A new Resy ad spot – featuring Resy restaurant partners including Jon Harris (Linden), Patrick Costa (De La Nonna), Sara Kramer (Kismet), Sarah Hymanson (Kismet), Nico de Leon (Lasita) and Max Reiss (Mírate) – will run across Resy channels, digital out of home, and social to help fill dining rooms and mobilize diners around the country to support restaurants. The musical spot, which was filmed on location in Los Angeles in the weeks preceding the tragic wildfires, pulls back the curtain on a day in the life of operating a restaurant.
Resy’s Guides to Restaurants Where We Want to Be ‘Regulars’
The Resy city guides are curated by local writers and experts and feature restaurants in cities like New York, Chicago, Atlanta, Philly and more: https://blog.resy.com/right-this-way
Build a Resy List, Share It with a Friend, and Start Booking
Create a ‘Shareable List’ on Resy of your go-to spots and share with friends, encouraging them to make a reservation. Looking for inspiration? Resy tapped top chefs and industry luminaries to share some of their favorite places. For instructions on how to access the ‘Sharable Lists’ feature and to explore the full Resy List Directory, visit resy.com/lists.
Becoming a ‘Regular’ Events
Resy is partnering with top restaurants in NYC, DC, Chicago, Atlanta and Miami, including Miss Ada, ViceVersa, and Lyla Lilia, on an event series that gives diners an inside track to becoming a ‘regular.’ Tickets go on sale at Resy.com and Resy iOS on February 5 at 10 a.m. ET.
Supporting the Southern Smoke Foundation
In addition to the new ad campaign, editorial series, and dining events, Resy is making a $25,000 contribution to the Southern Smoke Foundation, which helps members of the food and beverage industry through emergency relief funding and access to mental health care. Learn more about how the Southern Smoke Foundation supports restaurant workers at southernsmoke.org.
Ways to Support the Los Angeles Restaurant Community
In light of the heartbreaking loss the Los Angeles community faces, Resy and its sister company Tock announced yesterday that they are committing a combined $200,000 to World Central Kitchen, a chef-driven organization that is on the frontlines, working to provide meals and immediate relief across the region.
In addition, Resy is encouraging diners to dine out or order takeout if it is safe to do so, purchase gift cards from restaurants, and spread the word about restaurants who are supporting the community and frontline workers.
“The LA restaurant community has mobilized in such amazing ways to uplift those impacted by the fires,” said Jon Harris, head chef at LA’s Linden restaurant. “Together, we will rebuild, heal and bring back the magic that makes the LA dining scene so special.”
“My heart aches for our Los Angeles community and for all of the lives, homes, businesses and livelihoods that have been lost. While there is so much direct damage to address first and foremost, it’s also important to begin to discuss the broader impact on the local economy, restaurants included, who have already been struggling. This crisis is coming during what were already the toughest months of the year,” said Sara Kramer, chef and owner of LA’s Kismet. “Our doors are open, and we’re offering diners the option to donate meals when they dine in and via online orders to feed firefighters, first responders, displaced families, and the broader community in need.”
To learn more about how restaurants in the Los Angeles area are mobilizing relief efforts, visit https://blog.resy.com/2025/01/los-angeles-restaurants-relief/.
ABOUT RESY
Resy is a digital dining platform that powers restaurants around the world and provides reservation booking for passionate diners. With the powerful backing of American Express, Resy has created best-in-class software that elevates dining experiences and connects restaurants to a vast network of highly engaged diners. Resy is a destination for restaurant discovery, exclusive access, original content, and chef-driven culinary events. The amazing world of restaurants is just a few taps away in the Resy app and at Resy.com.
