- As part of the new campaign, American Express and Resy are kicking-off ‘Every Resy Counts’ – a reservation drive to bring millions of diners to independent restaurants
- Each millionth reservation completed on Resy in March will unlock financial support for restaurant relief including a $500,000 donation to Southern Smoke and covers costs* of meals for diners at select restaurants around the country
- This is American Express’ second dedicated campaign to support restaurants as they continue to recover during the pandemic, which includes its Backing Historic Small Restaurants grant program
Today, American Express (NYSE: AXP) and Resy announced the ‘Every Resy Counts’ reservation drive to encourage millions of consumers across the country to dine at independent restaurants throughout the month of March. The effort is part of the company’s broader ‘Let’s Grab a Table’ marketing campaign which is focused on bringing attention and support to independent restaurants throughout the United States. The first million completed reservations made on Resy will unlock a $500,000 charitable donation to Southern Smoke, a crisis relief organization supporting the food and beverage industry. For each subsequent completed million reservation milestone reached in March**, American Express and Resy will surprise hundreds of diners and cover the costs* of meals at select restaurants around the country***.
“As we approach the two-year mark of the pandemic, restauranteurs continue to need community support to help make up for lost revenues,” said Elizabeth Rutledge, Chief Marketing Officer, American Express. “By rallying together, we hope to inspire consumers to grab a table at independent restaurants throughout March, and beyond, to help them continue to get back on their feet.”
This is American Express’ second dedicated campaign to support restaurants as they continue to recover during the pandemic. Last year’s campaign, “Order In, Help Out” encouraged consumers to order take out while in-restaurant dining was not an option. The campaign rallied to make #TakeoutTuesday a weekly occurrence on restaurants slowest day. American Express also launched its Backing Historic Small Restaurants Grant Program last year to help historic restaurants in the U.S. with $1 million in grants.
“What restaurants need is diners to dine and seats to be filled,” said Alex Lee, Vice President and General Manager of Resy and the American Express Global Dining Network. “We have always been committed to connecting amazing restaurants and passionate diners, and now we’re putting our full muscle and combined resources behind the campaign to support the restaurant community.”
To help independent restaurants rally their customers, Resy and American Express have created complementary toolkits with content, social media posts, signage and more, which can be downloaded here. Merchants can also access a suite of offers curated by American Express to help them get their business ready for diners here. Independent restaurant owners can also visit American Express’ Business Class site to access videos, articles and more from industry experts to help them grow and manage their businesses.
Just Grab A Table and Make Every Resy Count is part of Shop Small® year round efforts that support independent businesses and call attention to the distinct contributions they make to their communities and the economy. The Shop Small movement was spurred by the widespread participation in Small Business Saturday®, a day founded in 2010 by American Express.
To further support the initiative, Resy’s award-winning editorial team have put together a brand new package of stories entitled Why We Go, which includes essays from acclaimed writers, filmmakers, activists, and musicians
*Amex and Resy will cover up to $99 per person and a maximum amount of $594 per table.
** The offer will be made available in March 2022 each time Resy reaches the following number of completed reservations: 2 million, 3 million, 4 million, 5 million and 6 million. This offer will end if/once 6 million completed reservations are made through Resy in March 2022.
***Terms and Conditions apply, which can be found here.