Throughout August Resy and American Express® encouraged diners to try a local restaurant they haven’t dined at before. The campaign – American Express and Shop Small® Present: The Resy Tastemakers – was designed to give restaurants an end-of-summer boost, show how small restaurants can make a big impact on their communities and help Gen Z and Millennials – the next generation of diners – discover new-to-them local restaurants.
Eligible American Express Card Members were able to enroll in an offer* available at over 200 Resy restaurants around the country (Txikito and Joseph Leonard in NYC,Mi Tocaya Antojería in Chicago, Itamae in Miami, Black Rabbit in Nashville, and many more). Those who enrolled in the offer and then ate at one of the participating restaurants during the month of August earned $15 back on their American Express Card account enrolled in the offer (after spending $60). 73% of the Card Members who redeemed the offer in August had not spent on their Amex card at that restaurant in the last six months.
To make the month even more fun, Resy teamed up with 25 neighborhood restaurants in six cities and hosted weekly events where Resy and American Express paid the bill for diners**. The events drove over 1,000 reservations and hosted 2,800 diners.
During a summer month that can be unpredictable for restaurants – 49% of small business owners said their greatest concern for this summer was attracting new customers, according to survey1 – the initiative aimed to help boost business.
Restaurant owners around the country were grateful to be featured in the campaign saying:
Busiest Wednesday we’ve ever had and it was great to see all these new faces joining us for the first time.— Ellē, D.C.
A home run from start to finish!— Kismet, LA
As a small restaurant, bringing in new customers and having a full reservation schedule is vital for our success, and Resy helps us achieve this.— Tuome, NYC
It was a huge boost for us. We definitely got a lot of first-time diners and great exposure from the event.— Outerlands, S.F.
Our restaurant has so much history behind it, but no matter how many years go by, having new customers dine with us means so much.— Harold & Belle’s, LA
Diners were delighted to be treated to dinner while supporting a small business saying:
Thank you for this opportunity and for introducing me to a great restaurant that I will absolutely go back to.
I have been wanting to try Harold & Belle’s for a LONG time. It was such a treat to be able to share a meal with my partner and try share portions of menu items, and it also made me more likely to return to Harold & Belle’s because I know what my favorite dishes are!
TenGoku was amazing – if it wasn’t for Resy who knows how long it would have taken me to try this restaurant.
*CARD MEMBER OFFER DESCRIPTION: IN SUPPORT OF SMALL BUSINESSES, ELIGIBLE AMERICAN EXPRESS CARD MEMBERS CAN EARN A $15 STATEMENT CREDIT BY USING THEIR ENROLLED ELIGIBLE AMERICAN EXPRESS CARD TO MAKE A SINGLE IN-RESTAURANT PURCHASE OF $60 OR MORE AT ONE OF 200 SELECT US RESY RESTAURANTS BY 8/31/2023. VISIT RESY.COM/SHOPSMALL FOR PARTICIPATING MERCHANTS. LIMIT OF 2 STATEMENT CREDITS (TOTAL OF $30). ENROLLMENT REQUIRED. SEE TERMS & CONDITIONS HERE.
**UP TO $99 PER PERSON, MAX. 6 PEOPLE PER RESERVATION, UP TO $594 PER GROUP
1 2023 AMERICAN EXPRESS SHOP SMALL SUMMER METHODOLOGY:
SMALL BUSINESS DMS METHODOLOGY: THIS POLL WAS CONDUCTED BETWEEN JUNE 2-JUNE 4, 2023 AMONG A SAMPLE OF 350 SMALL BUSINESS DECISIONMAKERS. RESULTS FROM THE FULL SURVEY HAVE A MARGIN OF ERROR OF PLUS OR MINUS 5 PERCENTAGE POINTS
CONSUMERS METHODOLOGY: THIS POLL WAS CONDUCTED BETWEEN JUNE 2-JUNE 4, 2023 AMONG A SAMPLE OF 2,021 GEN POP ADULTS WITH AN HHI 50K+. RESULTS FROM THE FULL SURVEY HAVE A MARGIN OF ERROR OF PLUS OR MINUS 2 PERCENTAGE POINTS.