credit Middle Grey Studios


Photo Diary: A Day at Resy’s Reservationships Pop-Up


On May 1, 2023, Resy unveiled a new global brand campaign: Reservationships. The creative concept calls on diners to embrace their ‘Reservationship’ with Resy and aims to create deeper connections between guests and restaurants.

To help New Yorkers kickstart their Reservationships, on Wednesday, May 3rd, Resy built a giant table tent in Manhattan’s Flatiron Plaza. The free and open-to-the-public pop-up attracted more than 600 attendees.

Inside the tent, attendees filled out an “à la carte menu” quiz that helped Resy ‘reservation matchmakers’ determine a style of restaurant that fit the guest best.



Upon exit, guests were booked into reservations across 20 beloved NYC restaurants including Gage & Tollner, Nura, Le Dive, Shukette and more.

All photos credit Middle Grey Studios