American Express and Resy Tap Spotify for “Music Tastes by Amex,” A New Way to Find Restaurant Recommendations Based on Your Musical Style
American Express, Resy and Spotify are helping music lovers find great places to eat based on their taste in music. Resy’s 2024 Retrospective revealed ambiance plays a huge role when diners choose a restaurant, and nothing sets the vibe like music.
Now, Spotify users can find restaurant recommendations via the new “Music Tastes by Amex” digital experience. Here’s how it works:
- Go to https://open.spotify.com/presents/amexmusictaste or look for “Music Tastes by Amex” in the Spotify app
- Select from one of eight cities: Atlanta, Austin, Chicago, Los Angeles, Miami, New York City, San Francisco, or Washington, D.C.
- Based on your streaming behavior, Spotify will suggest a Music Taste profile: Smooth, Hearty, Lush, Fiery, Buttery, Earthy, Saucy, or Fresh
- Resy restaurants are recommended for you based on city and taste profile; click on “Book on Resy” to make a reservation
For example, live in Chicago and love rock? You’ve got “Buttery” taste in music, so check out Kyoten Next Door, Bistro Campagne, or Mariscos San Pedro.
After you’ve selected the restaurant of your choice, you can share your personal Music Taste on social media.
The campaign celebrates the new Resy Credit on the American Express U.S. Consumer Gold Card1 added in July 2024. Resy also launched new in-app features this year like the Discover Tab and Shareable lists, leveraging its extensive original editorial content to help diners find and book great places to eat.
“Both American Express and Spotify provide personalized experiences for our customers that especially resonate with Millennial and Gen Z audiences,” said Jill Hamilton, Vice President, Global Brand Advertising, American Express. “Whether it’s Resy’s in-app Discover tab or Spotify’s personalized Daylist we offer a unique opportunity for a customer to make the experience their own. This new digital program combines users’ love of food and music to help them find their next favorite restaurant.”
Ann Piper, Head of North America Sales at Spotify, said: “Food and music are deeply connected, which is why we’re thrilled to partner with American Express and Resy to bring the ‘Music Taste’ campaign to life. Discovery is such a big part of the Spotify experience, enhancing fans’ daily moments. Now, we’re taking that journey a step further by pairing listeners’ music behaviors with personalized restaurant recommendations.”
“Music Tastes by Amex” will be available through the end of the year and promotion will run across social, digital audio and digital experiential platforms. Follow the link to discover your own Music Tastes. https://open.spotify.com/presents/amexmusictaste.
ABOUT RESY
Resy is a digital dining platform that powers restaurants around the world and provides reservation booking for passionate diners. With the powerful backing of American Express, Resy has created best-in-class software that elevates dining experiences and connects restaurants to a vast network of highly engaged diners. Resy is a destination for restaurant discovery, exclusive access, original content, and chef-driven culinary events. The amazing world of restaurants is just a few taps away in the Resy iOS app and at Resy.com.
ABOUT AMERICAN EXPRESS
American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, instagram.com/americanexpress, linkedin.com/company/american-express, X.com/americanexpress, and youtube.com/americanexpress.
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[1]Diners can earn up to $100 in annual statement credits ($50 semi-annually) after using an enrolled American Express Gold Card on eligible purchases made at eligible U.S. Resy restaurants, Resy.com, and in the mobile Resy app.
MEDIA CONTACT
Alexa Harrison
Alexa.R.Harrison@aexp.com
