Resy and American Express Expand Order In, Help Out Campaign with the help of Celebrities and Top Restaurants Across the Country
Takeout Tuesday for Two Meals from top restaurants, and Celebrity-Curated Takeout Packages Help Drive Support for Small Restaurants
NEW YORK, NY — February 16, 2021: American Express and Resy recently announced Order In, Help Out, a national campaign to support independent restaurants around the US that continue to feel the devastating impact of the Covid-19 pandemic on their businesses. The campaign’s message is simple: takeout to help out the restaurants you love.
Takeout has become more important than ever to restaurants’ survival, and the time to support them is now. According to the American Express Independent Restaurant Insight Study, more than half of restaurant owners in the U.S. are seriously considering closing for good because of the pandemic. To inspire consumers to purchase takeout from independent restaurants – and make takeout a weekly occurrence to look forward to – the companies are rallying around #TakeoutTuesday, since Resy data shows Tuesdays are historically one of the slowest days of the week for restaurants.
For four consecutive #TakeoutTuesdays starting on February 23, Resy.com/Takeout will serve as a hub of inspiration filled with restaurant owner profiles, guides, hit lists, and maps, like Where Chefs Get Takeout in NYC.
Takeout Tuesday for Two Meals:
Resy has also partnered with restaurants across the country to create multi-course takeout packages for two, filled with the restaurants’ most popular dishes, exclusive items and more. Resy-curated “Takeout Tuesday for Two” packages are available for purchase beginning Tuesday, February 16th, for pickup* on Tuesday, February 23, March 2, March 9 and March 16. Participating restaurants include Albi (DC), Anju (DC), Cafe Sushi (BOS), Di An Di (NYC), Don Angie (NYC), Fox & The Knife (BOS), Galit (CHI), Han Oak (PDX), KOKOMO (NYC), Little Nonna’s (PHL), Mercy Me (DC), Moody Tongue Brewery (CHI), Nari (SF), Pasjoli (LA), Pastis (NYC), Son Of A Gun (LA), Spicy Moon, East Village location (NYC), Suraya (PHL), Tzuco (CHI). *Packages may also be available for delivery, at the restaurants’ discretion.
Celebrity-Curated Takeout Orders:
Restaurant-loving celebs and tastemakers are behind the effort to support independent restaurants through takeout orders, too. Christina Tosi, Daphne Oz, Eric Wareheim, Justin Theroux, Katie Couric, Kwame Onwuachi and Phil Rosenthal shared their regular orders at favorite local spots with Resy, and their dish picks can be purchased via Resy – as bundled packages – for pickup each #TakeoutTuesday. Packages include:
- Christina Tosi’s Go-To Order at Myers & Chang (BOS):Papaya Salad, Pork & Chive Dumplings, Scallion Pancakes, Bok Choy, Shanghai Noodles, Fortune Cookie
- Eric Wareheim’s Go-To Order at Antico (LA):Large Pepperoni Pizza, Honeycomb Ice Cream, Las Jaras Sweet Berry Wine
- Justin Theroux’s Go-To Order at The Smile (NYC): Coconut Shrimp Curry over Coconut Jasmine Rice, Baby Kale, Mizuna and Sunchoke Salad, Laura Palmer (1/2 Hibiscus Iced Tea, 1/2 Lemonade), Sea Salt Chocolate Chip Cookie
- Kwame Onwuachi’s Go-To Order at Fish Cheeks (NYC): Grilled Pork Cheeks, Zabb Wings, Crab Fried Rice, Coconut Crab Curry
- Phil Rosenthal’s Go-To Order at Pizzana, Both Locations (LA): Carciofi, Diavola Pizza, Chicken Parm Sandwich
Why Takeout Matters Now, More Than Ever
Takeout has become a last lifeline for restaurants across the US as indoor dining remains restricted in many places and winter weather limits outdoor dining. According to the American Express Independent Restaurant Insight Study, 89% of small, independent restaurant owners say they depend on takeout orders to stay afloat. The same study also estimated that the simple act of ordering takeout can generate, on average, more than $700 million in daily sales for the industry[1]. In other words, for restaurants across the country, takeout isn’t just another revenue stream — it’s essential.
“I was reluctant to do takeout at first because I wanted people to get the full experience of dining in our restaurant, listening to blues, and being in a space that evokes Memphis, the food of my childhood, and how I grew up,” says Gregory Collier, Chef-Owner of Leah & Louise in Charlotte, NC, recently named to Esquire’s best new restaurants list. “But then I realized that even though it’s not the whole experience, people can still get the food and it’ll resonate with them — and takeout now accounts for nearly 40% of our revenue.”
More About Order In, Help Out
American Express and Resy’s Order In, Help Out campaign is an extension of American Express’ Shop Small effort, a global movement to spotlight and support small businesses. Any restaurant can participate in the campaign by tapping into Resy and American Express’ downloadable Takeout Toolkits, which include assets like printable posters, social stickers and more at AmericanExpress.com/ShopSmall and Resyos.com/takeout.
Reward Your Love Of Dining – and Support Restaurants – with Exclusive American Express Signup Offers on Resy.com
Get more when you spend with your favorite restaurants with Resy and American Express. Whether dining in, carrying out or ordering delivery, earn up to $250 back with the American Express® Gold Card and up to $300 back with The Platinum Card®, in addition to Membership Rewards® points and other benefits, on purchases at restaurants during your first year of Card Membership, with exclusive Card offers from American Express at Resy.com.
[1] Estimate is based on average takeout sales as reported by restaurant owners surveyed and the total number of small restaurants in the US as reported by the Bureau of Labor Statistics and the National Restaurant Association.
