Four Tips to Help Boost Takeout Revenue Through the End of Winter
Beautiful, sunny days are right around the corner, but until then, it’s important to get creative and think about what you can offer people who are still eager to stay home and dine from their cozy couches.
Resy has teamed up with ChowNow, a platform for commission-free online ordering, marketing automation, and delivery tools for restaurants to increase profits and strengthen their online presence. Their team shared proven tips to help boost your pickup and delivery business through the end of the slow winter season.
1. Upsell with Menu Add-ons
Add-ons or upcharges are an easy way to make sure you are getting paid fairly for the work you put into pick-up and delivery orders. If you don’t already track this info, take a look at your sales data and dig up information on your most popular sides or sauces. You can make sure that every time a customer clicks to order a hamburger, you are also offering them a side of fries or onion rings for that extra small charge.
Resy restaurant SPUNTO NYC Thin Crust Pizza offers diners the option to personalize their orders with additional pizza or salad toppings for a small upcharge. Diners get exactly what they want, while Spunto increases their ChowNow takeout revenue–a win-win for everyone.
2. Highlight Seasonal Specials
Customers may have their go-to favorites, but it’s hard to say no to an exciting limited-time menu special. Remixing your menu gives people an incentive to order pickup or delivery instead of cooking at home.
Feel free to lean into a fun, timely theme with upcoming holidays or cultural events. Themed specials are a great way to get your diners to visit your business more frequently, or add more to their orders than they might have otherwise.
3. Offer a Drink Pairing with Meals
Whether you’re offering brunch, lunch or dinner pickup and delivery options, consider adding in alcohol options, if local laws allow it. For brunch, consider featuring a mimosa or bloody mary. For dinner pick-up and delivery options, consider offering a unique wine or beer pairing with meals.1
It’s important and fun to lean into non-alcoholic options too, whether that means giving customers the option to pair their pickup order with a mocktail or a specialty drink – like a lemonade or tea – for a discount.
4. Team Up with Local Businesses
Try to get creative and brainstorm ways your restaurant can team up with local businesses and collaborate on something unforgettable. If you have a nearby florist, for example, partner with them for a brunch-and-bouquet special that will help people set the vibe at home.
No matter what you do to boost your pickup business this season, remember that customer service is key, and making diners feel special is the ultimate goal. If you follow this list of tips, you’re sure to help them create a meal they’ll remember.
Resy OS restaurants get access to exclusive pricing with ChowNow. Learn more here.
1. Must be 21 years of age or older to consume alcoholic beverages. Please drink responsibly.
*Opinions and views in articles shared on Resy OS are presented for the purpose of discussion and commentary on topics of interest in the restaurant industry; they should not be viewed as substitutes for advice given by professionally engaged business consultants and advisors.
