A 10-Course Drive-Thru Restaurant and Entertainment Event Featuring Miami’s Best Restaurants, With 4X The Exclusive Experience for Gold Card Members
Following Sold-Out and Celebrity-Attended Event in LA, The American Express Gold Card Pulls Into 1 Herald Plaza for The Resy Drive-Thru Miami on March 18 and 19, 2021
MIAMI (February 17, 2021) — Today, American Express and reservations platform Resy announce The American Express Gold Card presents The Resy Drive-Thru Miami, a two-night culinary event on Thursday, March 18 and Friday, March 19, 2021. Located at 1 Herald Plaza, the drive-thru event will treat guests to a 10-course tasting menu from the comfort of their car and feature a stellar lineup of Miami’s favorite chefs (Michelle Bernstein, Michael Schwartz, Timon Balloo, José Mendín) and restaurants (Mr. Mandolin, CARBONE Miami, PLANTA, and more). The Resy Drive-Thru debuted in Los Angeles in October 2020 to instant success – 4,000 Notifies set and 600 tickets sold out in under 15 minutes. Fast Company called it “The Future Of Dining” and it was praised for its creativity combined with COVID-19 safety protocols.
To bring the buzzy event to Miami in March, Resy is again teaming up with The American Express Gold Card, the ultimate Card for passionate diners, with 4x Membership Rewards® points at restaurants, including takeout and delivery, access to unique dining experiences, and more. American Express Gold Card Members can add their Card to their Resy wallet and unlock an exclusive “4X Experience” comprised of Access (48-hour pre-sale tickets and primetime slots), Service (a custom car lane with dedicated waiters), Experiences (entry to an immersive dessert tunnel), Swag (gift bag, limited-edition apron), and more surprises.
“The response to the first Resy Drive-Thru in LA was tremendous, from chefs and attendees alike, as everyone is looking for a safe way to enjoy the restaurants they love. This event delivers a taste of not one, but ten restaurants over the course of an evening with music, visuals, and live entertainment elements to match. It’s the kind of culinary magic we’ve all been missing,” says Victoria Vaynberg, Resy Chief Marketing Officer.
Following The Resy Drive-Thru, Resy and American Express will make a donation to Feeding South Florida, a member of the Feeding America network of food banks and the leading domestic hunger-relief organization serving Palm Beach, Broward, Miami-Dade, and Monroe Counties.
The Resy Drive-Thru Gets a Miami Makeover
Attendees will find the exterior of 1 Herald Plaza transformed into a colorful, vibrant, labyrinth inspired by Miami’s diverse cuisine, Latin culture, pop art aesthetic and Wynwood walls. Larger-than-life food sculptures and iconography will be a feast for the eyes, but the main attraction is the incredible lineup of Miami’s most sought after restaurants and chefs – a mix of institutions, mainstays and newcomers: Balloo (Chef Timon Balloo), Cafe La Trova (Chef Michelle Bernstein), CARBONE Miami, Harry’s Miami Beach (Chef Michael Schwartz), L’Atelier de Joël Robuchon Miami, Macchialina, Mr. Mandolin, Niu Kitchen, Osaka Nikkei Miami, PLANTA (Chef David Lee) and Pubbelly Sushi (Chef José Mendín).
Although chefs will not approach cars due to COVID-19 safety precautions, each will be visible preparing their dish in a socially distanced tent, and each course – delivered through car windows – is accompanied by an audio explanation and music tracks to match. By the time cars exit, passengers have enjoyed a bespoke tasting menu of Miami’s best bites.
“I have been a part of a lot of culinary events over the years, but this is the first multi-restaurant drive-thru, and we can’t wait to see it in action,” says Michael Schwartz, Owner of Michael’s Genuine and Harry’s Miami Beach. “In addition to being drawn to the creativity of the event, we’re looking forward to collaborating with our peers after a year of limited events, and treating guests to a memorable night. With this lineup, I know the food is going to be phenomenal, and I’m sure the cars will be part of the show, too!”
Drive-Thru partner Hedley & Bennett will provide a free mask for every attendee. Mocktails will be offered, as well as S. Pellegrino and Acqua Panna waters.
Exclusive 4X Experience for American Express Gold Card Members
In honor of the American Express Gold Card’s 4X Membership Rewards points on dining, The Resy Drive-Thru Miami will give Gold Card Members access to 4X the perks leading up to and while at the event. The Experience is available to guests who purchase a ticket with an American Express Gold Card through their Resy wallet. American Express Gold Card Members will enjoy:
- Access: Early access to tickets, 48 hours before the general public as well as exclusive access to primetime “Golden Hour” (8-9pm ET) time slots.
- Service: Upon arriving at the drive-thru, Gold Card Members’ vehicles will be directed to a custom car lane with extra bites and a dedicated server per vehicle.
- Experiences: In the Gold Card car lane lies a sweet and sensory Gold Donut Tunnel experience powered by Miami’s beloved artisan donut shop, The Salty Donut. This aroma-driven immersive tunnel simulates a donut being made and ends with a limited-edition Gold-glazed donut.
- Swag: Gold Card Members will bring home a guidebook to the chefs’ dishes and recipes, a limited-edition apron, and more swag.
American Express recently announced the return of its popular metal Rose Gold Card design and launch of the new $120 Uber Cash Benefit for Gold Card Members, in addition to Amex Gold’s long standing dining benefits:
- 4X Membership Rewards® points at restaurants, including takeout and delivery.
- 4X Membership Rewards® points at U.S. supermarkets (on up to $25,000 in eligible purchases per calendar year).
- 3X Membership Rewards® points on airfare booked directly with airlines or on amextravel.com.
- $120 Annual Dining Credit (up to $10 a month in statement credits) when you pay with the Gold Card at participating partners.
- Payment flexibilitywith features like Pay It Plan It® and Pay Over Time, so Card Members can choose to create monthly payment plans with a fixed fee, carry a balance with interest or pay in full each month. To learn more about these features and for terms, visit here.
To Purchase Tickets
Tickets for The Resy Drive-Thru Miami are $110 per person and can be purchased at Resy.com/DriveThru and in the Resy app. Tickets can be purchased in groups of two, three or four. Guests using a group ticket must arrive in the same vehicle, maximum of four persons per vehicle. Each Drive-Thru ticket holder will see the event in their Resy mobile app and will receive exclusive event-related content via text and email leading up to their entry.
Tickets go on sale beginning February 24, 2021 at 10:00am EST for American Express® Gold Card Members who get exclusive 48 hours access to tickets. To purchase a ticket, add an American Express Gold Card to your Resy account and purchase your ticket with that card. Tickets are first-come, first-served. Tickets go on sale to the general public on February 26, 2021 at 10:00am EST.
Resy and American Express’ Commitment and Support Of The Industry
The Resy Drive-Thru is part of Resy and American Express’ ongoing commitment to supporting restaurants during the pandemic through creative, safe, outdoor and takeout-based experiences. This original programming – including Resy’s The Classics Remix series, The Yurt Villages and more – has been embraced by those seeking ways to support restaurants and feed their love of dining.
To further aid the restaurant industry, Resy and American Express recently launched ORDER IN, HELP OUT, a national campaign to boost restaurants sales by mobilizing consumers to order takeout. Resy is also providing 100% relief on all Resy fees and billing through June 30, 2021 and was the first reservation platform to introduce fee relief in early March 2020.