A Year in the Life
Yasmin Jaunbocus, Restaurant Public Relations
For Yasmin Jaunbocus, a public relations director at a hospitality-focused London company, when the first lockdown hit London, her clients were heavily affected along with the rest of the industry.
“Learning that my role at work was more than just something that paid my bills, but integral to what I believed in and saw as carrying value in the world, made it all the more important to fight for at every level”, she says. “The restaurants and chefs themselves but also the culture, race, gender disparities, suppliers — all the cogs that make up the industry.”
Her sentiment echoes a renewed sense within many working in restaurants to address inequities and to build a more inclusive industry. Jaunbocus herself worked with the writer and activist Riaz Phillips to ensure the success of the Community Comfort cookbook last summer that celebrated dishes from chefs across the UK’s underrepresented communities.
What she’s looking out for in the coming months? “Actioned change in the industry now we’ve had a year to go away and see what was wrong with it and what can be improved. Whether that’s sexual harassment in kitchens or centering of other cultures and foods in our media, I’m looking forward to seeing who will commit to the changes.”
From teetering on the edge of burnout to performing her marriage vows over Zoom, her story of the last 12 months follows.
A Year in the Life